Institute of Pacific Relations

Wendy Cabrera Rubio

29.01.2021 - 01.04.2021

Online Viewing Room



A map is an image that describes a territory. These visual materials point to a space and a set of elements under conditions of observation, systematization, identification and interpretation of a specific territory. In Institute of Pacific Relations, Wendy Cabrera Rubio explores a model that intertwines geography and painting through the figure of Miguel Covarrubias, taking as a reference a series of mural maps that the cartoonist, painter and geographer made in 1939, in the context of planning the Pacific House in San Francisco, dedicated to illustrating processes and economic-cultural aspects of this region. Through a set of 6 maps, Covarrubias made a radical turnaround in the characterization of the world, turning the globe towards the Pacific and putting America and Asia at the center of various historical and global processes and connections, at the dawn of an armed conflict.


This exhibition is structured around two core elements that bring into play substantial components for the consolidation of modern Mexico’s cultural project: maps and handicrafts. Cabrera Rubio’s work is characterized by a series of crosses that traverse the limits between high and low culture, image and object, narration and action, through textile and theatrical work, or by the historical study of mass culture, especially cartoons and animation. In this way, she explores the relationships between aesthetics and ideology present in the mechanisms of production and distribution of images. In this exhibition, the artist produces a cartography-mural through four fundamental figures in the construction of visual culture and museography in the 20th century: Miguel Covarrubias, Nelson Rockefeller, Walt Disney and Mary Blair.


The project explores, in the first room, the history of exhibitions, with the aim of intermingling material, spatial and representational conditions by reinterpreting these references. The work thus explores the cultural geography developed by Covarrubias through the Pacific House pavilion and the Golden Gate International Exposition. As Mónica Ramírez explains, the model of cultural geography attempted to unite, through graphic representation, themes shared by geography, anthropology, archaeology and ecology, which Covarrubias’ method managed to put into practice through the union of art and scientific study. The initial room presents four cartographies that transfer to felt fragments of films or short films made in the context of the Second World War, specifically of The Nazis Strike (1943), The Three Knights (1944) and Victory Through Air Power (1943). Through this exercise, the artist takes an animated image to a material and format change, to generate a split in these images: from the map to the animation, and from the animation to the canvas. Cabrera Rubio updates Covarrubias’ strategy by trying to center a world cartographic record in America, in this case, from the sections of animated tapes that record industrial (architectural or craft) or warlike aspects. Europe only appears when showing the results of a concrete political and cultural project: fascism.


Through this action, the animations change their condition when transposed into image/object. The portable map-murals establish a dialogue with the Covarrubias model presented in San Francisco and show that Disney and the artist shared at the same time, although with different ideals, a methodology that mixed art, illustration and cartography. In Disney’s case, this action was a strategy of the Good Neighbor policy and “good will”, from which he studied a territory for exploitation and commercialization; as for Covarrubias, the search and investigation of an alternative space and history far from a Europe in crisis, also represented an alternative option for a future. The maps seen in this context turned out to be an effective weapon and propaganda in the face of a clear threat of invasion.


This soft muralism is accompanied by a series of cartoon-like plants inspired by the designs of Mary Blair, a Walt Disney illustrator known for generating the artistic concept of films such as Alice in Wonderland (1951) and Peter Pan (1953). Previously, she participated in Saludos amigos (1942) and Los tres caballeros (1944), projects in which Blair operated as a sort of agent during the war in several Latin American countries, analyzing cultural and natural elements of the hemisphere. Blair’s designs are characteristic for giving a fantastic, psychotropic, exotic and erotic sense to her scenes, which is not far from the look that “el chamaco”¹ had on “otherness”. 


In a second room, the crosses between cartography and crafts are explored. Various cultural maps by Miguel Covarrubias analyzed characteristic productions of the regions studied through their artistic manufactures. This moment of the exhibition proposes another deployment of layers: from the craft to the animated image, and from the cinema to the craft object. A pig’s mask, a toy horse, a little devil and two paws build, through a dialogue and an animated montage, a museographic alternative dedicated to handcraft production. By analyzing both the collection Nelson Rockefeller formed after his visits to the continent and Los tres caballeros, specifically the scenes dedicated to the tour of Mexico, the artist generated a series of designs that artisans from Puebla, Tultepec and Oaxaca produced. This approach proposed by Cabrera Rubio renews, in terms of equivalence and conjunction, a triad that unites art-craft-design in an animated scenery.



Natalia De La Rosa



1. “El chamaco” was the nickname given to Miguel Covarrubias